Elsevier

The Central Role of B2B Marketing and Sales in Reframing Value Creation for Sustainable Transformation

Current call from Industrial Marketing Management on “The Central Role of B2B Marketing and Sales in Reframing Value Creation for Sustainable Transformation”. Review the official call for detailed scope, research themes and submission requirements.

Journal: Industrial Marketing Management Deadline: 2026-11-01 Discipline: Business & Management Guest editor(s): Pia Hautamäki, Leena Aarikka-Stenroos, Adam Lindgreen, Andrea Urbinati, Paavo Ritala Topics: Central, Role, Marketing

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The Central Role of B2B Marketing and Sales in Reframing Value Creation for Sustainable Transformation

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