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Immersive Technologies and Sensory Service Experiences: Redefining the Customer Journey and Value Creation in the Age of AI

Current call from Journal of Service Theory and Practice on “Immersive Technologies and Sensory Service Experiences: Redefining the Customer Journey and Value Creation in the Age of AI”. Review the official call for detailed scope, research themes and submission requirements.

Journal: Journal of Service Theory and Practice Deadline: 2026-12-15 Discipline: Other Guest editor(s): Carlos Flavián, Carlos Velasco, Sergio Ibáñez-Sánchez, Olivia Petit Topics: Immersive, Technologies, Sensory

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Submission requirements remain on the publisher's official call page.

Immersive Technologies and Sensory Service Experiences: Redefining the Customer Journey and Value Creation in the Age of AI

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